AIDA
Leading tourism company from Rostock with 15,600 employees from 60 countries.
Role of Homo Digitalis
Development of the new AIDA website - new search & booking portal
Management of the development team according to the lean management approach
Creation of testing stories and scenarios according to Cucumber (BDD)
Conception of tests and management of crowdtest providers
Test automation with Selenium, test documentation, error and test reports
Implementation of GA and GTM for KPI tracking
A/B testing with Optimizely to verify UX theses
Development of a testing process with compliance relevant documentation
Product ownership for tracking & chat features
Problem
The booking section - with 2,000,000 regular users - needed to be optimised. This required an agile project manager and product owner with experience in sophisticated crowd testing.
Goal
Testing of the changes through extensive technical as well as UX testing. Consistent validation of the results before go-live.
Result
Thanks to the successful UX tests, AIDA was able to achieve significant increases in sales after just a few weeks.
